Icebreaker has joined The Conservation Alliance!
11th March 2011
The people who made wool cool again are stepping up alongside Brands leading the way to protect your playgound...
The Conservation Alliance is a collective of outdoor industry companies who pay an annual membership. These funds are then distributed to grassroots conservation organizations working to protect wildlands and waterways that make up our adventure playground and the homes of millions of species.
Founded in 1989 by REI, Patagonia, The North Face, and Kelty, the conservation alliance now includes more than 170 active members who to date have contributed almost $9 million to conservation projects throughout North America.
The results have been as stunning as the land they protect, Grants have helped organizations protect more than 50.5 million acres of land, stop or remove 28 dams, and preserve access to thousands of miles of rivers and several climbing areas.
So why have Icebreaker chosen to get involved?
Lisa Thompson, Icebreaker’s president of U.S. operations explains, “Caring for the environment is one of Icebreaker’s top priorities, and we are thrilled to be joining The Conservation Alliance in their important work of protecting the natural spaces through some of the most compelling conservation projects in North America. Like the merino wool used to make all of our apparel, the Alliance is about nature and sustainability, and becoming a member was a natural decision for us.”
As with all Conservation Alliance members, Icebreaker will be able to nominate environmental organizations for funding consideration, and also have a vote on which organizations should be supported each funding cycle.
Projects supported by the Conservation Alliance include: the Alaska Wilderness League, with the aim to encourage President Obama to designate the Coastal Plain of the Arctic National Wildlife Refuge a National Monument. The Oregon Natural Desert Organization who lobby to secure permanent wilderness protection for more than 116,400 acres along the lower John Day River and over 30 miles of Wild & Scenic River designated in the John Day Basin. Also the Winter Wildlands Alliance, who permanently protect Yellowstone National Park's magical and fragile winter ecosystem from the noise and exhaust of snowmobiles and, and to secure balanced winter use plans for Mount Jefferson, Togwotee Pass and Tumalo Mountain.
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