Endorsements and support

We are proud to have such strong support from our members, the people we serve and our reason for existing. See their comments and feedback.

We are also picking up support along the way from others connected to the industry and way of life:

Alastair Sawday - Founder of ethical publishers Alastair Sawday Publishing and the renown 'Special Places to Stay' guide books.

'A great idea!  I wish they had been around 15 years ago when we were a tiny tour operator. I wish them all the luck in the world.'

Sue Hurdle, Chief Executive, The Travel Foundation.

 ‘This initiative from muchbetteradventures.com is a welcome addition to the drive for greater sustainability within the industry. Smaller, independent operators have traditionally led the way in sustainable tourism that benefits local communities and helps to protect the environment, but there’s scope for many more companies to get involved. This initiative has the potential to stimulate change and to get the message out to both companies and customers alike. We wish them the best of luck.’ 

Dr Xavier Font - Director of Studies at the International Centre for Responsible Tourism at Leeds Metropolitan University. Leading consultant and academic on responsible change in tourism.

'muchbetteradventures.com is a new fresh way of looking at adventure travel with a conscience. I will follow with interest their progress- I would very much like their venture to succeed!'

Patrick Thorne - "One of 20 people to know in skiing' according to The Times; Snowsports Columnist for the Independent on Sunday; Founder of saveoursnow.com.

“Having followed the ‘greening’ of winter sports travel and gear over the past two decades I’ve seen the industry move from denial, through the hand wringing stage to a current situation where every resort and every gear manufacturer is claiming to be green. The difficulty now is separating the genuine from the greenwashing cynics who see the environment as a marketing opportunity and haven’t really changed their habits. muchbetteradventures.com is one of those purveyors of essential information that has a clear ethos at its soul to separate out these two conflicting sides of green travel and only support the genuine. I wish it well.”

Jim Coffey, Esprit Whitewater - 2008 National Geographic #1 for Sustainability and 'Best Outfitter on Earth'

Hi guys, This is great... really great.  Your concept fits our operation very well... it is nice to get some reward for the way we operate.... great great great... thank you thank you thank you!