Welcome to a muchbetter world
Problem 1: For small local businesses it's expensive, time consuming and difficult to compete online.
Problem 2: Independent adventure seekers are looking for them, but struggle to find them.
Solution: Much Better Adventures cuts costs and makes it easy for both.
What is Much Better Adventures?
1. Direct Connections
We connect adventure seekers direct to local, independent businesses who cater to their needs; accommodation providers, tour operators, instructors and local guides.
2. Community Driven
Our network of travelers and on-the-ground ambassadors build unique destination guides, suggest businesses and leave unedited reviews.
3. Ethically Built
We independently award increased exposure to businesses with an ongoing commitment to more sustainable practice. We offer free membership to support non-profits, local conservation and community projects. We also provide a sustainability consultancy to help identify ways of cutting costs and benefit from going green.
4. Technological Solutions
We are developing innovative new ways to help small businesses compete online.
How can you join?
Any local and independent business can have a free, detailed company profile featured in the directory within minutes.
1. Local Accounts
- FREE company profile including, website, phone number, direct enquiries, map, logo, picture, description. Click to preview Local profiles.
- Ability to add unlimited product/itinerary/package listings with some great features. Click to preview product listings.
- Your free profile has no expiry or obligation with it. Add listings on a pay as you go rate, or pay nothing up front and a small commission on bookings.
- Collect customer reviews, and contribute articles to the Grapevine any time. These increase your exposure and include links to your profile.
2. muchbetter Accounts
Full muchbetter membership is independently offered free to all those with a strong ongoing commitment to ethical and sustainable business practices*. Our full muchbetter members get everything above, plus
- Discounted listings packages (£9-£13/listing)
- More detailed company profiles include links to your social media pages, a comment from us and more info about you. Click to preview muchbetter profiles
- Feature at the top of search results and all your listings highlighted.Click to preview search results.
- Logos and listings appear on the homepage. Click here to preview homepage features.
- Add special offers and last minute deals to homepage. These are emailed fortnightly to subscribers.
- Introduce yourself and team in our new 'meet the members' category of the Grapevine and Adventure Magazine.
- Access exclusive industry, marketing and pr discounts from partners including Sustainable Travel International, Travmedia and the Adventure Travel Trade Association.
*We require a detailed sustainability policy with future action plans from all prospective muchbetter members. Click here for details of our criteria, and click here to see a real example. If you would like to become muchbetter and are not sure where to start, we offer a low cost, hassle free 1 hour sustainability consultancy service to help you go green, cut costs, create policies and plans and move towards muchbetter membership.
Why is this muchbetter?
- Industry game-changing prices. 6% commission or £9-15 per listing and free detailed company profiles.
- Unlimited listings for all. So long as you are local and independent, you can have a detailed company profile for free and add unlimited listings.
- You choose how you pay. You don't have to pay upfront or buy listings in bulk if you prefer not to.
- Going places. Quickly gained strong search engine page rank (5) and focussed on fast growing search presence. Recently voted 'one of the best travel websites ever' by the Guardian.
- Extra Exposure. Excellent partnerships with a network of high profile industry and marketing/distribution outlets, good media relations - we have also connected many of our members with journalists, and you can showcase your business through the Grapevine.
- Special deals for NGO's, not-for-profits and charities. Contact Sam to discuss.
- User friendly back end. We have an incredibly simplified account management system.
- Our current members love it! See what they have to say

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