The 'muchbetter' statement.
This is the 'about us' statement for your company profile. It is a great opportunity to establish a connection with potential customers.
A good statement would be 2 or 3 paragraphs (250-300 words), and briefly says:
- Who you are, and what you offer. Personal introductions and specific information about your travel focus helps readers connect and visualise travelling or staying with you.
- Why is it much better for everyone? How does your commitment to sustainability and responsible travel benefit the visitor? For example, local tour guides have better knowledge of the best spots and offer a more authentic, insightful experience; organic, locally sourced food tastes better; funding a local conservation project keeps the area pristine for next time.
Please keep it to around 250 words, and please do not just copy and paste the about us section of your site.
If you wish, we can help you perfect this statement for your public profile. Just ask.