I stumbled upon the Vjosa story a few months ago by chance. I’d been waxing lyrical to a journalist about how and why we believe adventure tourism could be a force for good.

I stumbled upon the Vjosa situation by chance. I’d been waxing lyrical to a journalist about how and how and why we believe adventure tourism can be a force for good. Indulging me, they mentioned a local rafting company in Albania that was fighting to block the construction of a dam on Europe’s last wild river in the hope of turning the whole river into a national park and grow adventure tourism along its banks.