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Certified B Corporations® use business as a force for good.

When we started Much Better Adventures, our mission was to build the world’s most positive impact travel company.

We're delighted to have taken another key step on that journey by becoming a certified B Corp™ and are proud to be part of a growing global community of businesses that are walking the walk when it comes to sustainability.

We have a B Impact Score of 117.1.

A score of over 100 is considered outstanding.

80 qualifies for B Corp Certification. 50.9 is currently the median score for ordinary businesses who complete the assessment.

See our score breakdown

So... What on earth is a B Corp™?

In short, instead of solely focusing on making their shareholders wealthier, B Corps™ are formally bound by their legal articles to prioritise the environment and society in the way they approach business.

Being a mission-led business from day one, it felt like a no brainer that Much Better Adventures should join the B Corp™ community.

Who else is certified B Corp™?

We're in very good company. The B Corp™ community represents a broad cross section of industries and sizes with over 5,000 certified companies.

The community includes some well-known and pioneering brands that we admire such as Patagonia, TOMS, innocent, Ben and Jerry's, The Body Shop and Abel & Cole.

What’s the application process like?

Not going to lie, it's a faff and a half - but that's exactly what makes it so valuable.

To become a B Corp™, every nook and cranny of our business was assessed and audited against rigorous standards of social and environmental performance, accountability and transparency.

Why did we apply for it?

The truth is we were a B Corp before we'd heard of B Corp™ - our business was founded on the same guiding principles and world view as B Corp™, so applying for certification was really just about formalising and demonstrating that.

There are so many sustainable tourism certification schemes out there. To be honest, many are very easy to attain which makes it confusing to decipher which businesses are actually credible. B Corp™ is the simplest and most reliable way of demonstrating the fact that we're actually walking the walk.

What does it mean for us?

We’re excited to now be part of the growing global movement of like-minded people using business as a force for good.

Being a B Corp™ gives us a great community to lean on and extra resources to achieve our mission to build the world’s most positive impact travel company.

Here's to ticking things off lists and positive impact adventures!

Join our mission

Read more about our wider sustainability model, goals and actions.

Our model