A Much Better model for travel

The United Nations Environment Program reports that in a typical mass tourism package, of each USD 100 spent by a tourist from a developed country, as little as USD 5 actually stays in a developing destination’s economy.

We think that is plain wrong, if not criminal. With our model, USD 80-85 stays in the hands of local people.

Why’s that important?

Too often when all your money goes to airlines, international hotel chains, tour operators and other international suppliers in the country you live in, tourism becomes a curse - concreting the landscape, displacing local people, gobbling up resources, then moving on somewhere else when it’s all ruined. Local people are then left to pick up the pieces of the crumbling buildings lining the seafront.

Tourism has the power to be so much more when it is done properly. We believe our model is the essential future for the tourism industry if we want to keep the world the amazing, inspiring place it is.

It’s beautifully simple:

1 - We are creating a platform that empowers 100% locally-owned and run businesses to make a great living doing what they love - sharing the best spots to ride, climb, surf or ski in the world's most inspiring natural landscapes.

2 - By growing the numbers of people booking holidays with local businesses in these adventure hot-spots, more money flows into the local economy.

3 - This creates a virtuous circle with local communities and governments empowered and incentivised to protect and conserve the amazing environments which attracted these visitors in the first place.

Going further still

We also invest 1% of our revenues directly into funding impactful conservation projects in key locations around the world. Find out more about our foundation.

As you browse the platform, you’ll also spot our Adventure for Good collection, designed to showcase the work of pioneering organisations worldwide that are using tourism to tackle social or environmental problems.

Find out more: UNWTO global report on adventure tourism