Building a Much Better travel industry.

We're harnessing the power of adventure to conserve the world's wild places.

How does it work?

We are creating a platform that empowers local businesses to make a great living doing what they love - sharing the best spots to ride, climb, surf or ski in the world's most inspiring natural landscapes.

By growing the numbers of people booking holidays with local businesses in these adventure hot-spots, more money flows into the local economy.

This creates a virtuous circle with local communities and governments empowered and incentivised to protect and conserve the amazing environments which attracted these visitors in the first place.

We've also set up an Adventure for Good collection to showcase the work of pioneering organisations worldwide that are using tourism to tackle social or environmental problems, and are developing a foundation to directly fund conservation and sustainable development projects in adventure hot spots.

Why are we doing it?

Much Better Adventures was born from a belief that travel, rather than part of the problem, can be a major part of the solution. Too often it is not.

You should be able to explore the world, be inspired by it, and benefit the playgrounds you do it in.

For us, it's a mission, a philosophy and a way of life.

We owe it to the world to never stop living it.