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The 'Much Better' Bit

We’re on a mission to build the world’s most positive impact travel company.

We're in the midst of a climate and biodiversity crisis.

Protecting and restoring our natural world is the key to solving it.

Enter, adventure.

Our Model

We partner with independent businesses, cutting out middlemen, inefficiencies and greedy mark-ups. As a result, our customers get better value, and for every $100 spent, $78 on average goes in to the local economy.

To put things into perspective, that number is as low as $5 for typical mass tourism according to research from the United Nations Environmental Programme (UNEP), which is plain criminal.

Our model for adventure can be a major driving force behind the conservation and protection of our natural wonders, and one of the keys to tackling the global climate and biodiversity crisis.

Here’s how it works:

1. Supporting Local Communities

We’ve ripped up the typical travel company rulebook, designing a platform model that maximizes the flow of money directly into these rural communities. This creates jobs and sustainable livelihoods in wilderness areas that is essential to the conservation of them.

Read how the power of adventure can protect the world’s wild places.

Our case studies

2. Funding Conservation

On top of that, 5% of our revenues (not profits) go in to our Foundation, primarily focussed on supporting World Land Trust to ensure our trips achieve Net-Zero emissions.

We also support their Buy an Acre programme, helping local communities to buy and protect natural habitats in perpetuity, ensuring the protection of the reserve and its wildlife.

Our foundation

3. Reducing carbon

Through our support for World Land Trust we ensure our trips achieve Net-Zero emissions.

We also measure and report on our carbon footprint annually, have a transparent carbon reduction plan in place, and spearheaded the climate emergency movement in tourism.

Our action plan

4. Campaigning

We amplify our impact by collaborating with NGO’s, activists and environmentalists to spearhead campaigns on urgent issues.

We've unified global tourism leaders around a commitment to cut carbon at least in half over the next decade, and fought to protect Europe’s last free flowing river.

Our campaigns

"One of the best travel companies committed to climate action"

The Guardian

We're proud to be a B Corp™

We're part of a growing global community of businesses that are walking the walk when it comes to sustainability.

Learn more

We can do Much Better Yet

We don't claim to have all the answers, but are committed to transparently sharing our progress and learnings, and invite feedback at any time to help us improve.

Ultimately we do believe that travel, rather than be part of the problem, can be a major part of the solution. Too often it is not.

For us, it's a mission, a philosophy and a way of life.

We owe it to the world to never stop working at it.

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