Our Foundation Pot

Ever since the first day Much Better Adventures was born, we have siphoned off 1% of revenues into our Foundation Pot to deliver on our mission of protecting the world’s wild places, and supporting important causes.

We invite our community of hosts and adventurers to join us and together help multiply the impact we make.

So far, together we’ve helped save 83 acres of rainforest, 19,920 trees enabling 21,580 tonnes of CO2 to be locked in.

Here’s how.

Our Charity Partner: Cool Earth

We have teamed up with leading climate change charity Cool Earth, who share our mission to protect the world’s precious natural spaces.

Cool Earth in a nutshell:

  • Identifies where the threat of deforestation is greatest
  • Only works with villages who approach them and want to form non-logging agreements.
  • Puts local people in control: they decide how funds are spent.
  • Builds livelihoods to secure the long term future of the rainforest, along with better school and clinics.
  • Saves more rainforest through creating shields.
  • Repeat.

This partnership means that just by travelling with us, customers not only have incredible experiences but can do it knowing they are actively enriching the lives of both local hosts and rainforest communities across the globe.

We simply can’t put it any better than the living legend himself Sir David Attenborough, when he said:

“Helping Cool Earth to halt tropical deforestation makes a real difference. Perhaps the biggest difference we will make in our whole lives.”

What about carbon?

Let’s say it like it is. Encouraging people to enjoy the world’s best experiences goes hand in hand with air travel - which is undeniably bad for the planet. At Much Better Adventures we take responsibility for the emissions generated by our customers adventure travel through rainforest protection.

How does this work?

Our donations enable Cool Earth to protect highly endangered rainforest: saving trees which would almost certainly be lost to logging without direct action. Those saved trees ‘lock up’ huge amounts of CO2 - removing it from the atmosphere forever.

Cool Earth have a very simple and highly cost effective model. Just £2.50 = 10 trees saved = 10 tonnes of carbon ‘locked-up’. Tidy.

We take this ‘saving the planet’ stuff pretty seriously, so we support Cool Earth in mitigating 4x the amount of CO2 generated by all our customers every year.

We’re proud that the Foundation has saved 19,920 trees and counting….

But even that really isn’t enough. We want to help save all the rainforests we can - so that’s where our customers come in.

So if you’ve taken a flight or two this year, and want to save some trees… contribute to Cool Earth here.

On top of this, every year we also partner with one of our hosts to support an important local cause.

Our local Charity of the Year: TBC

We are in the process of selecting our 2019 charity.

If you run or know of a project that should be considered, please email us at foundation@muchbetteradventures.com with a website and contact number. Each idea will be judged on their likely ability to deliver meaningful and worthwhile solutions to local environmental and social problems.

Adventures for Good

We've also set up an Adventure for Good collection to showcase the work of pioneering organisations worldwide that are using tourism to tackle social or environmental problems.

Partner Organisations

Much Better Adventures are proud of its mission to ensure adventure tourism is a force for good, but we can’t do it alone. We love working alongside some amazing partners:

  • Cool Earth
  • Tourism Concern
  • Kilimanjaro Porters Assistance Project
  • Crees
  • ReefCI
  • Social Cycles
  • Relief Riders
  • Spiti Ecosphere