We started Much Better Adventures to build the world’s most positive-impact travel company and we're proud to support one of the leaders in wildlife conservation as a core part of achieving that mission.

We partner with World Land Trust (opens in new tab) to ensure our trips achieve our Purpose: to protect the world’s wild places one adventure at a time.

The World land Trust’s Buy an Acre (opens in new tab) programme enables local conservation organisations, and the communities they work within, to buy and protect biodiverse natural habitats in perpetuity.

Every time you book a trip with us, we donate 5% of the revenue of that trip (not profit) to the Much Better Fund.

This contribution helps to protect wild places in two ways:

We use this pot to contribute towards World Land Trust’s (WLT) ‘Buy an Acre’ programme, helping local communities and their partners to buy and protect natural habitats in perpetuity, ensuring the protection of the land and its wildlife.

For every trip, we also fund forest protection and restoration projects run by the WLT, in proportion to the measured carbon footprint of in-destination emissions. It doesn’t make a trip carbon neutral or cancel out its emissions, but it does protect high-biodiversity tropical forests through certified REDD+ projects that store carbon, shelter wildlife and support the communities who look after them.

World Land Trust (WLT) is an international conservation charity that protects some of the most biologically significant and threatened habitats on Earth. Working with a network of partner NGOs around the world, WLT funds conservation actions that benefit wildlife and local communities while also combating climate change. These include the creation of protected areas and the restoration of degraded habitats.

Important to their mission is that WLT doesn’t own or manage any of the overseas land that is saved by their fundraising. Their local NGO partners instead protect the land in concert with communities, whose engagement and expertise are always sought in every project funded by WLT.

Exactly! We believe that land should be owned by local people, who know the land, the threats, and the wildlife best.

WLT’s partners are experts in land conservation in their respective countries and work with local communities, employing local people.

Many of the WLT partners have outreach programmes to increase sustainable development around the reserves.

By placing the land in the ownership of local partners, they are also taking on the responsibility of ensuring the protection of the reserve and its wildlife.

World Land Trust works with partners around the world. Previous ‘Buy An Acre’ projects have included saving cloud forests in Mexico, tropical rainforests in Ecuador, wildlife-rich reserves in Uganda and flooded savanna in Bolivia.

Current projects include the protection of Kenya’s Dakatcha Woodland, saving the Renosterveld habitat in South Africa, and creating a protected area in Argentinian Patagonia.

By protecting land, acre by acre, WLT is taking the best action to ensure a future for wildlife.

World Land Trust has funded the protection of nearly 3 million acres of land to date.

Well, we’re just getting started – as of November 2026, we’ve protected 6,700 acres.

For context, that's an area roughly the size of 3,800 football pitches, or almost half the size of Manhattan.

Absolutely. You can help protect an acre of threatened, biodiversity-rich habitat, which is secured and cared for by local conservation partners for good, by making a donation (opens in new tab).

Plus, every time you book a trip with us, the world’s wild places are protected by the local community – and you, of course, get an awesome adventure that also supports local economies through tourism employment.

Win-win-win!