The 'Much Better' Bit

We’re on a mission to build the world’s most positive impact travel company.

We're in the midst of a climate and biodiversity crisis.

Protecting and restoring our natural world is the key to solving it.

Enter, Adventure.

Our Purpose

Protect the world’s wild places, one adventure at a time.

"One of the best travel companies committed to climate action"

The Guardian

Our Model

Our model for adventure can be a major driving force behind the conservation and protection of our natural wonders, and one of the keys to tackling the global climate and biodiversity crisis.

Here’s how it works:

1. Supporting Local Communities

This is where the biggest impact happens. Creating jobs and sustainable livelihoods in wilderness areas is essential to the conservation of them.

So we’ve ripped up the typical travel company rulebook, designing a platform model that maximizes the flow of money directly into these rural communities. We work with 100% locally owned, independent businesses, as well as cutting out middlemen, inefficient operations and greedy mark-ups.

As a result, our customers also get great value, and for every $100 spent, $78 on average goes into the local economy. The UN reports that that number is as low as $5 for typical mass tourism, which we think is plain criminal.

Head to our magazine to discover real-life examples of how the power of adventure can protect the world’s wild places.

Our case studies

2. Funding Conservation

On top of that, 5% of our revenues (not profits) go in to our Foundation, primarily focussed on conservation, re-forestation and rewilding projects chosen for their potential to remove at least 2x more carbon from the atmosphere than enter it as a result of our trips.

Our foundation

3. Reducing carbon

Through our support for reforestation and rewilding projects we remove at least 2x more carbon from the atmosphere than enter it as a result of our trips. We measure and report on our carbon footprint annually, have a transparent carbon reduction plan in place, and spearheaded the climate emergency movement in tourism.

Our action plan

4. Campaigning

We amplify our impact by collaborating with NGO’s, activists and environmentalists to spearhead campaigns on urgent issues.

We've unified global tourism leaders around a commitment to cut carbon at least in half over the next decade, and fought to protect Europe’s last free flowing river.

Our campaigns

"Much Better Adventures have set the agenda for sustainable outdoor recreation"

National Geographic

We can do Much Better Yet

We don't claim to have all the answers, but are committed to transparently sharing our progress and learnings, and invite feedback at any time to help us improve.

Ultimately we do believe that travel, rather than be part of the problem, can be a major part of the solution. Too often it is not.

For us, it's a mission, a philosophy and a way of life.

We owe it to the world to never stop working at it.

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